From Generic to Trendy: The Apple School of Marketing


The Blog of Tom Webster

  2008-12-09 06:58:00 PST

Thanks to arstechnica.com for the Image

Now.. don't get me wrong.. I'm the farthest thing from an apple fanboy there is. I'm a Linux advocate and heavy PC user. But Apple is the only company on the planet to turn "Generic" Marketing into trendy, beautiful, effective marketing. Do you remember walking into the grocery store as a kid, seeing the cans with the white label, black text, that reads "Corn"? Yea, that was generic. Simplistic. Run of the mill. Poor. Cheap. Now look at the iPod box: A picture of the product, name on the top in a clear, non-stylized font. Essentially the same idea: Avoid the fluff, get the information out there, keep it simple, keep the focus on the product itself. Apple took an old concept, made it trendy, and is now at the top of the branding charts everywhere. People recognize iPods, Macbooks, iMacs; Hell, mis-informed consumers even refer to personal media players as the one generic term "iPod" now. Apple has taken an idea from old-world save-a-buck cans and applied it to a consumer electronics device in such a way that it became a phenomenon.

Congratulations, Apple. It really is a beautiful thing.